Ciudad Mayakoba is an innovative model of a comprehensive, planned and sustainable community of 409 hectares in the Riviera Maya with modern residential and mixed developments of various characteristics. It has a very varied offer of vertical housing projects with apartments for different markets and preferences all in coexistence and respect for nature.
Target audience: Individuals interested in investing in real estate to live, invest or retire
Alchemia’s objective was the generation and development of the brand identity including its real estate and service components.
We studied all the potential markets, including the buyer experience to really understand all the various developments within Ciudad Mayakoba to generate a solid branding manual that would align all the different styles of the developments but still keep the essence of each and every one of them.
Bechmark implementation, in-depth interviews and brand analysis; and through our Alchemia Lapis process we define the marketing concept map.
Launch of graphic positioning.
Develope the Communication Manual and the Communication and Public Relations Plan to align the components under a single brand.