One Spirit

We believe in the alchemy of inclusion, kindness, and talent with a deep respect of individuality.

We believe in the Alchemy of Collaboration

We are marketeers, strategists, communicators, storytellers, publicists and designers; we come together to create great marketing that is personalized and tailored to your needs.

Our manifesto

As our name suggests, we are alchemists. That means, that we create, we transform and believe in magic.

Not just any magic, but the one that involves great teamwork, hard work and crazy amounts of passion.

Our Values

Everything we do, we do with responsibility, seeking to create a better tomorrow through sustainable practices and meaningful work.

Meaningful work is not only doing what we love, but also giving back to the world. We value each voice as a unique part of the wholeness in marketing communications.

Catalyzing Integration

As alchemists, we believe in the power of transformation and seek to make things better through innovative and disruptive teams and initiatives with a think outside-the-box mindset to help your business thrive.

Karime Álvarez
Head of Creative & Design

Román Hernández
Head of Accounting

Tere Medina
Chief of Comms Lifestyle

Rocío Guerrero
Traffic Manager

Ilse López
Senior Account Director Travel

Silvia Moreno
Senior Account Director Lifestyle

Lourdes Berho
Founder & Chief Vision Officer

José Luis Barranco
CFO

Karla Arguello
Associate Graphic Designer

Yazmín Barrera
Comms Account Director

Luis Martínez
Transportation & Logistics

Stephanie Casillas
Head of Housekeeping

Miguel Ángel Robles
Chief of Comms Corporate

Juan José Serrano
Office Manager

Rodolfo Mercado
Senior Account Director Corporate

Dayanira Cruz
Head of Travel Trade Development

Karen Ochoa
Head of Strategic Analysis

Luisa Calderón
Media Relations & Strategy Manager

Diana Ortega
Design Account Manager

Marene Arnau
Travel Trade & Marketing Manager

Karime Álvarez
Head of Creative & Design

Román Hernández
Head of Accounting

Tere Medina
Chief of Comms Lifestyle

Rocío Guerrero
Traffic Manager

Ilse López
Senior Account Director Travel

Silvia Moreno
Senior Account Director Lifestyle

Lourdes Berho
Founder & Chief Vision Officer

José Luis Barranco
CFO

Karla Arguello
Associate Graphic Designer

Yazmín Barrera
Comms Account Director

Luis Martínez
Transportation & Logistics

Stephanie Casillas
Head of Housekeeping

Miguel Ángel Robles
Chief of Comms Corporate

Juan José Serrano
Office Manager

Rodolfo Mercado
Senior Account Director Corporate

Dayanira Cruz
Head of Travel Trade Development

Karen Ochoa
Head of Strategic Analysis

Luisa Calderón
Media Relations & Strategy Manager

Diana Ortega
Design Account Manager

Marene Arnau
Travel Trade & Marketing Manager

Casa Alchemia

This is our lab headquarters. A kick-off of inspiration where ideas and creativity are born and become real matter.

Collective Marketing Cluster

Organizations can grow organically, but the accelerated transformation foresees collaborative innovation in view of fulfilling our clients needs today and anticipate the future.