One Spirit
We believe in the alchemy of inclusion, kindness, and talent with a deep respect of individuality.
We believe in the alchemy of inclusion, kindness, and talent with a deep respect of individuality.
We are marketeers, strategists, communicators, storytellers, publicists and designers; we come together to create great marketing that is personalized and tailored to your needs.
As our name suggests, we are alchemists. That means, that we create, we transform and believe in magic.
Not just any magic, but the one that involves great teamwork, hard work and crazy amounts of passion.
Everything we do, we do with responsibility, seeking to create a better tomorrow through sustainable practices and meaningful work.
Meaningful work is not only doing what we love, but also giving back to the world. We value each voice as a unique part of the wholeness in marketing communications.
As alchemists, we believe in the power of transformation and seek to make things better through innovative and disruptive teams and initiatives with a think outside-the-box mindset to help your business thrive.
Karime Álvarez
Head of Creative & Design
Lourdes Berho
Founder & Chief Vision Officer
Miguel Ángel Robles
Chief of Comms Corporate
Karen Ochoa
Head of Strategic Analysis
Karla Arguello
Associate Graphic Designer
Rocío Guerrero
Traffic Manager
Dayanira Cruz
Head of Travel Trade Development
Inés Gómez
Senior Account Director
Luis Martínez
Transportation & Logistics
Marene Arnau
Travel Trade & Marketing Manager
Daniela Herrerías
Account Director Lifestyle
Carolina Trasviña
Senior Account Director
Omar Hernández
Trade Manager
Stephanie Casillas
Head of Housekeeping
Yazmín Barrera
Comms Account Director
Rodolfo Mercado
Senior Account Director Corporate
Adriana León
Chief of Comms Lifestyle
José Luis Barranco
CFO
Diana Ortega
Design Account Manager
Juan José Serrano
Office Manager
Silvia Moreno
Senior Account Director Lifestyle
Román Hernández
Head of Accounting
Karime Álvarez
Head of Creative & Design
Lourdes Berho
Founder & Chief Vision Officer
Miguel Ángel Robles
Chief of Comms Corporate
Karen Ochoa
Head of Strategic Analysis
Karla Arguello
Associate Graphic Designer
Rocío Guerrero
Traffic Manager
Dayanira Cruz
Head of Travel Trade Development
Inés Gómez
Senior Account Director
Luis Martínez
Transportation & Logistics
Marene Arnau
Travel Trade & Marketing Manager
Daniela Herrerías
Account Director Lifestyle
Carolina Trasviña
Senior Account Director
Omar Hernández
Trade Manager
Stephanie Casillas
Head of Housekeeping
Yazmín Barrera
Comms Account Director
Rodolfo Mercado
Senior Account Director Corporate
Adriana León
Chief of Comms Lifestyle
José Luis Barranco
CFO
Diana Ortega
Design Account Manager
Juan José Serrano
Office Manager
Silvia Moreno
Senior Account Director Lifestyle
Román Hernández
Head of Accounting
This is our lab headquarters. A kick-off of inspiration where ideas and creativity are born and become real matter.
Organizations can grow organically, but the accelerated transformation foresees collaborative innovation in view of fulfilling our clients needs today and anticipate the future.
