One of the three Thompson hotels in Mexico, Thompson Playa del Carmen is THE hotel to visit if you go to la Riviera Maya. With two different experiences, Beach House and Main House, Thompson Playa del Carmen brings to its guests unforgettable experiences with exquisite cuisine and astonishing views.
Target audience: Tourists and Mexican population
Alchemia’s objective is to brand awareness, brand engagement & brand experience.
For Thompson Playa del Carmen we work from different angles to cover the most territory in order to elevate the brand awareness and have a correct engagement with the audience. We have done Fam Trips with the best media outlets, we have trained Tour Operators to teach them the high qualities Thompson Playa del Carmen has and we managed interviews with key spokespersons to mention a few actions.
in earned media in 3 months (USD)
target audience reached
of earned media value (MXN)
-Created the concept Ink for Thompson at the Marketing pre-launch event
- Developed cross-marketing with brands such as Perrier & Sunglass Hut
- Negotiated partnerships, such as Sephora & Citi Banamex
- Social Media Strategy #ThompsonPlayadelCarmen
- Engaged brand with celebrities, media, travel industry & government relations