El Palacio de Hierro is the first and most sophisticated department store in Mexico, offering since 1891 excellent services and products from the most prestigious national and international brands.
Target audience: Tourists and general public
El Palacio de Hierro is the first and most sophisticated department store in Mexico, offering since 1891 excellent services and products from the most prestigious national and international brands.
Target audience: Tourists and general public
Alchemia’s objective was to position El Palacio de Hierro Polanco (EPHP) as a destination within a destination in Mexico City.
- The design and creation of Luxury Destination Experiences at EPHP.
- Generation of a Loyalty Program with the Mexican Concierge Association (Top 15 Luxury Hotels in Mexico City).
- A daily follow-up with over 35 Concierges to increase visitation and travel-shopping experiences at EPH.
- Co-creation of a shopping tour plan with 8 Top Tour Operators.
- The creation of a shopping tourism platform in collaboration with Tourism Government Offices and Mexico Tourism Board.
- Media Trips with internacional influencers: New York Times, Wall Street Journal, AFAR, USA Today, Condé Nast Traveler, amongst others.
- Domestic & International Trade Shows participation.
Women’s Forum Mexico: Session presented by EPH with Dayle Haddon. Reception at EPH Polanco. EPH booth. Presence in press wall and all forum communications.
Franz Mayer Museum: Placing an exclusive piece of the exhibition The World of Tim Burton inside the Departamental Store. Private tour in the museum for VIP clients of EPHP.
Turibus: Official stop at EPH Polanco was created. Inaugural event with the presence of the CDMX Secretary of Tourism. Introduce an audio of historical EPHPin the Polanco-Centro circuit.
iVenture Card: Inclusion EPHP in the catalog of tourist offers and incentive plan for visitors.
InterNations: Two events for expatriates, to increase the requests for EPH cards, appointments with Personal Shopper and data base.
